https://workwithkeen.com/blogPaid media, SEO, social and AI search notes from KEEN.en-ushttps://workwithkeen.com/2026/09/30/how-to-improve-your-brands-visibility-in-ai-searchhttps://workwithkeen.com/2026/09/30/how-to-improve-your-brands-visibility-in-ai-searchWed, 30 Sep 2026 12:00:00 +0000Search is changing quickly. Consumers are no longer relying exclusively on Google to find businesses, compare providers, or research products and…https://workwithkeen.com/2026/01/22/meta-announces-global-expansion-of-threads-adshttps://workwithkeen.com/2026/01/22/meta-announces-global-expansion-of-threads-adsThu, 22 Jan 2026 12:00:00 +0000After initially suggesting that it would wait until Threads reached a billion users before integrating ads, Meta is now opening up Threads ads to all…https://workwithkeen.com/2025/09/30/chatgpt-lets-shoppers-buy-products-within-the-platformhttps://workwithkeen.com/2025/09/30/chatgpt-lets-shoppers-buy-products-within-the-platformTue, 30 Sep 2025 12:00:00 +0000Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said. As…https://workwithkeen.com/2025/09/18/meta-announces-new-reels-and-threads-ad-optionshttps://workwithkeen.com/2025/09/18/meta-announces-new-reels-and-threads-ad-optionsThu, 18 Sep 2025 12:00:00 +0000Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and…https://workwithkeen.com/2025/09/17/reddit-adds-6-second-video-view-optimization-for-advertisershttps://workwithkeen.com/2025/09/17/reddit-adds-6-second-video-view-optimization-for-advertisersWed, 17 Sep 2025 12:00:00 +0000Reddit will now enable brands to hone in on more engaged video viewers in the app, with the addition of a new 6-second engaged video view optimization…https://workwithkeen.com/2025/09/12/google-launches-new-ad-tools-for-retailershttps://workwithkeen.com/2025/09/12/google-launches-new-ad-tools-for-retailersFri, 12 Sep 2025 12:00:00 +0000Google has announced a range of new ad tools at its “Think Week” event in New York, which could provide some additional considerations for your holiday…https://workwithkeen.com/2025/09/11/5-ways-to-research-key-trends-for-social-media-ad-campaignshttps://workwithkeen.com/2025/09/11/5-ways-to-research-key-trends-for-social-media-ad-campaignsThu, 11 Sep 2025 12:00:00 +0000Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season? Ensuring that you’re aware of the latest…https://workwithkeen.com/2025/09/10/how-the-facebook-algorithm-works-in-2025https://workwithkeen.com/2025/09/10/how-the-facebook-algorithm-works-in-2025Wed, 10 Sep 2025 12:00:00 +0000The Facebook algorithm has a big job. It decides what content billions of people see on their screens every day. Here’s the really cool part. The…https://workwithkeen.com/2025/09/09/reddit-highlights-the-value-of-ads-for-tech-marketershttps://workwithkeen.com/2025/09/09/reddit-highlights-the-value-of-ads-for-tech-marketersTue, 09 Sep 2025 12:00:00 +0000Reddit has published a new report that looks at its value for technology marketers, and how Reddit’s evolving ad offerings can help to drive sales…https://workwithkeen.com/2025/09/05/10-seasonal-ppc-strategies-to-drive-growth-all-yearhttps://workwithkeen.com/2025/09/05/10-seasonal-ppc-strategies-to-drive-growth-all-yearFri, 05 Sep 2025 12:00:00 +0000Seasonality might be best associated with the major holiday events at the end of the year: Black Friday, Cyber Monday, etc., and while that time of the…https://workwithkeen.com/2025/09/04/meta-shares-more-info-on-its-incremental-attribution-trackinghttps://workwithkeen.com/2025/09/04/meta-shares-more-info-on-its-incremental-attribution-trackingThu, 04 Sep 2025 12:00:00 +0000If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now…https://workwithkeen.com/2025/09/02/posting-frequency-is-key-to-linkedin-successhttps://workwithkeen.com/2025/09/02/posting-frequency-is-key-to-linkedin-successTue, 02 Sep 2025 12:00:00 +0000Are you looking to grow your presence on LinkedIn? The platform’s seeing “record high” levels of engagement, and with 1.2 billion members (and an…https://workwithkeen.com/2025/03/24/meta-adds-a-range-of-ai-powered-ad-updates-for-facebook-and-instagramhttps://workwithkeen.com/2025/03/24/meta-adds-a-range-of-ai-powered-ad-updates-for-facebook-and-instagramMon, 24 Mar 2025 12:00:00 +0000Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing insights from overall ad…https://workwithkeen.com/2025/03/24/linkedin-adds-calendly-integration-for-profile-cta-buttonshttps://workwithkeen.com/2025/03/24/linkedin-adds-calendly-integration-for-profile-cta-buttonsMon, 24 Mar 2025 12:00:00 +0000A handy one for LinkedIn Premium members, with LinkedIn launching a new integration with Calendly that will enable easy meeting registrations via your…https://workwithkeen.com/2025/03/18/report-looks-at-best-time-to-post-to-social-apps-in-2025https://workwithkeen.com/2025/03/18/report-looks-at-best-time-to-post-to-social-apps-in-2025Tue, 18 Mar 2025 12:00:00 +0000What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the…https://workwithkeen.com/2025/03/14/majority-of-media-agency-professionals-plan-to-increase-ctv-spendinghttps://workwithkeen.com/2025/03/14/majority-of-media-agency-professionals-plan-to-increase-ctv-spendingFri, 14 Mar 2025 12:00:00 +0000Connected TV (CTV) continues to reshape the advertising landscape, and recent data underscores this massive shift in media investments. According to a…https://workwithkeen.com/2025/03/13/linkedin-expands-ai-powered-ad-targeting-toolshttps://workwithkeen.com/2025/03/13/linkedin-expands-ai-powered-ad-targeting-toolsThu, 13 Mar 2025 12:00:00 +0000A quick note on LinkedIn’s Predictive Audiences, which utilize AI modeling to build audience profiles for you, based on a combination of your own data and…