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Graphic design & branding
Design that makes your brand unmistakable.
Graphic design and branding is the craft of creating the visual identity, logos, colors, type, layouts and ad creative, that makes a business recognizable and persuasive. KEEN designs brand identities and the everyday creative that marketing runs on: ads, social graphics, web visuals, presentations and print.
The problem
Why design affects results
We design for clarity and performance, and test ad creative so it earns its place.
- People decide in seconds whether a brand looks credible.
- Consistent visuals across channels build recognition and trust over time.
- Ad creative is now the biggest lever in paid social performance.
- Clear, minimal layouts with bold type are easier to read on a phone.
What's included
What we design
Every engagement is scoped to your goals. These are the building blocks.
Logo design
Distinctive marks built to work from a favicon to a billboard.
Brand identity systems
Color, typography, imagery style, voice and a brand guide your team can follow.
Ad creative
Static and animated ads for search, social, display and programmatic, built for testing.
Social graphics
On-brand templates and custom graphics for every platform.
Web & landing page visuals
Page layouts, icons and illustrations that support conversion.
Print & presentations
Brochures, signage, packaging concepts, sales decks and event materials.
Our process
How KEEN delivers brand
Brief
Goals, audience, competitors and where the design will be used.
Concept
Initial directions with the thinking behind each one.
Refine
Revisions with your feedback until it is right.
Deliver
Final files in every format you need, plus usage guidelines.
Trends we design with
Trends we design with
What you get
Deliverables
- Final logo files in all formats
- A brand guide with colors, type and usage
- Ad and social creative sets ready to launch
- Editable templates for your team
- Print-ready files where needed
Plus regular updates, collaborative meetings, transparent reporting and a dedicated point of contact.
Works well with
All services →Social Media Marketing
Organic and paid social, community management and creator partnerships.
Learn more →PPC & Paid Media
Google, Microsoft, Meta, LinkedIn, programmatic, CTV/OTT, audio, DOOH and retail media.
Learn more →Web Design & Development
Fast, conversion-focused sites on WordPress, Shopify or custom code.
Learn more →What is included in a brand identity?
A brand identity typically includes a logo and its variations, a color palette, typography, imagery and graphic style, tone of voice and a brand guide that explains how to use them consistently.
How long does a logo or branding project take?
A logo is usually a matter of weeks; a full brand identity system with guidelines takes longer, depending on research and rounds of revisions. We confirm the timeline in your proposal.
Do you design ad creative for our campaigns?
Yes. We design static and animated ad creative for search, social, display and programmatic campaigns and test variations to find what performs best.
Do you offer photography or video production?
No. KEEN focuses on graphic design and branding. If your campaigns need photo or video, we can work with footage you provide or with your production partner.
Let's talk
Get a free brand audit
Send us your website and goals. A KEEN strategist reviews your current brand setup and gets back to you with the first improvements we would make.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.