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Healthcare marketing
More patients, marketed responsibly.
Healthcare digital marketing helps practices, clinics and health systems reach patients searching for care, while respecting the privacy rules that apply to health data. KEEN plans and runs SEO, paid search, paid social, websites and patient-acquisition campaigns for private practices, hospitals and multi-location groups.
Why it's different
What makes healthcare marketing different
- Privacy: tracking pixels on patient-facing pages must be configured carefully under HIPAA and platform health-data policies.
- Ad policies: Google and Meta restrict targeting and wording for health services.
- Trust: patients compare reviews, credentials and accessibility before calling.
- Local intent: most patients choose a provider close to home.
Services
What we do for healthcare providers
One team for strategy, media, search, social, web and creative.
Local & medical SEO
Provider and location pages, Google Business Profiles and content that answers patient questions.
Learn more →Paid search & social
Policy-compliant Google Ads and Meta campaigns focused on booked appointments.
Learn more →Privacy-aware tracking
Analytics and conversion setups designed to avoid sending protected health information to ad platforms.
Learn more →Patient-friendly websites
Accessible, fast sites with clear service pages and easy booking.
Learn more →Reputation & reviews
Review generation and response workflows that build trust.
Learn more →Multi-location strategy
Consistent brand and local targeting across every location.
Learn more →Experience
Brands our team has worked with
Works well with
All services →SEO & AI Search
Technical, local and content SEO, built to rank in Google and be cited by AI answers.
Learn more →Analytics & Tracking
GA4, Adobe Analytics, tag management and dashboards that tie spend to revenue.
Learn more →Web Design & Development
Fast, conversion-focused sites on WordPress, Shopify or custom code.
Learn more →Can healthcare practices use Google Ads and Meta ads?
Yes, within each platform's healthcare policies. Some targeting and wording is restricted, so campaigns must be built with those rules in mind.
Is your tracking HIPAA-compliant?
We design tracking to avoid sending protected health information to advertising platforms and work with your compliance team and vendors on the right setup for your organization. Final compliance decisions rest with the covered entity.
Do you work with multi-location healthcare groups?
Yes. We build location pages, local profiles and campaigns for each location under one consistent brand and reporting view.
Which healthcare specialties do you work with?
Private practices, specialty clinics, behavioral health, dental and multi-location groups, as well as hospitals and health systems.
Let's talk
Get a free marketing audit
Tell us where you are and where you want to be. A strategist (not a salesperson) reviews your ads, site and tracking and gets back to you with what we would fix first.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.