How to Improve Your Brand’s Visibility in AI Search
Search is changing quickly. Consumers are no longer relying exclusively on Google to find businesses, compare providers, or research products and…
Meta Announces Global Expansion of Threads Ads
After initially suggesting that it would wait until Threads reached a billion users before integrating ads, Meta is now opening up Threads ads to all…
ChatGPT lets shoppers buy products within the platform
Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said. As…
Meta Announces New Reels and Threads Ad Options
Meta has announced some new ad options at its annual Brand Building Summit, including more options for Reels ads, new ad formats for Threads, and…
Reddit Adds 6-Second Video View Optimization for Advertisers
Reddit will now enable brands to hone in on more engaged video viewers in the app, with the addition of a new 6-second engaged video view optimization…
Google Launches New Ad Tools for Retailers
Google has announced a range of new ad tools at its “Think Week” event in New York, which could provide some additional considerations for your holiday…
5 Ways To Research Key Trends for Social Media Ad Campaigns
Looking for ways to ensure you’re tapping into key opportunities for your brand this upcoming holiday season? Ensuring that you’re aware of the latest…
How the Facebook Algorithm Works in 2025
The Facebook algorithm has a big job. It decides what content billions of people see on their screens every day. Here’s the really cool part. The…
Reddit Highlights the Value of Ads for Tech Marketers
Reddit has published a new report that looks at its value for technology marketers, and how Reddit’s evolving ad offerings can help to drive sales…
10 Seasonal PPC Strategies to Drive Growth All Year
Seasonality might be best associated with the major holiday events at the end of the year: Black Friday, Cyber Monday, etc., and while that time of the…
Meta Shares More Info on its Incremental Attribution Tracking
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now…
Posting Frequency Is Key to LinkedIn Success
Are you looking to grow your presence on LinkedIn? The platform’s seeing “record high” levels of engagement, and with 1.2 billion members (and an…
Meta Adds a Range of AI-Powered Ad Updates for Facebook and Instagram
Meta’s announced a heap of new AI-powered tools to help advertisers maximize the performance of their campaigns, utilizing insights from overall ad…
LinkedIn Adds Calendly Integration for Profile CTA Buttons
A handy one for LinkedIn Premium members, with LinkedIn launching a new integration with Calendly that will enable easy meeting registrations via your…
Report Looks at Best Time To Post To Social Apps in 2025
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the…
Majority of Media Agency Professionals Plan to Increase CTV Spending
Connected TV (CTV) continues to reshape the advertising landscape, and recent data underscores this massive shift in media investments. According to a…
LinkedIn Expands AI-Powered Ad Targeting Tools
A quick note on LinkedIn’s Predictive Audiences, which utilize AI modeling to build audience profiles for you, based on a combination of your own data and…