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SEO & AI search
Rank in Google. Get cited by AI.
Search engine optimization (SEO) is the work of making your website easy for search engines to crawl, understand and trust, so it ranks for the searches your customers make. KEEN combines technical, local and content SEO with AI search optimization, so your business also shows up when people ask ChatGPT, Gemini, Perplexity or Google's AI Overviews.
The problem
Search changed. Here's what matters now
We optimize for both classic rankings and AI visibility, because the same fundamentals power each.
- Google still drives most search traffic, but more answers appear before anyone clicks.
- AI assistants recommend businesses they can understand and verify across the web.
- Pages that answer questions clearly, with facts and structure, win in both places.
- Reviews, local listings and consistent business information matter more than ever.
What's included
What our SEO covers
Every engagement is scoped to your goals. These are the building blocks.
Technical SEO
Crawling, indexing, site speed, Core Web Vitals, mobile experience, redirects and structured data.
On-page & content SEO
Pages mapped to search intent, with clear answers, headings and internal links that build topical authority.
Local SEO
Google Business Profile, local landing pages, citations and review strategy for map-pack visibility.
AI search optimization
Answer-first content, schema, entity consistency and llms.txt so AI assistants can cite and recommend you.
Authority & links
Digital PR, partnerships and earned links, plus internal linking that spreads authority across your site.
E-E-A-T signals
Experience, expertise, authoritativeness and trust shown through authors, sources, reviews and accurate business details.
Our process
How KEEN delivers SEO
Audit
Technical crawl, keyword and competitor gap analysis and an AI-visibility check.
Prioritize
A ranked roadmap: quick technical wins first, then content and authority.
Build
Fixes, new and improved pages, schema, local listings and link earning.
Measure
Rankings, AI mentions, organic leads and revenue reported monthly.
What we optimize for
What we optimize for
What you get
Deliverables
- A full technical and content audit
- A keyword and topic map tied to revenue
- Monthly fixes, content and links
- AI visibility tracking
- Monthly reporting on organic leads and revenue
Plus regular updates, collaborative meetings, transparent reporting and a dedicated point of contact.
Works well with
All services →Content Marketing
Research-led articles, guides, email and social content on a steady calendar.
Learn more →Web Design & Development
Fast, conversion-focused sites on WordPress, Shopify or custom code.
Learn more →Analytics & Tracking
GA4, Adobe Analytics, tag management and dashboards that tie spend to revenue.
Learn more →What is SEO?
SEO, or search engine optimization, is the process of improving a website so it ranks higher in unpaid search results for searches that matter to the business. It covers technical health, content, local listings and authority.
What is AI search optimization (AEO or GEO)?
AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), is the work of making your business easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews to understand, cite and recommend.
How long does SEO take to work?
Technical fixes can show impact within weeks. New content and authority usually take three to six months to rank well, and results compound after that. Competitive terms take longer.
Do you do local SEO for businesses in Fairhope, Mobile and Dallas?
Yes. We optimize Google Business Profiles, local pages, citations and reviews for businesses on the Gulf Coast, in the Dallas–Fort Worth area and in any US market.
Do you guarantee first-page rankings?
No honest agency can guarantee rankings, because search engines control them. We commit to the work, the roadmap and transparent reporting on rankings, traffic and leads.
Let's talk
Get a free SEO audit
Send us your website and goals. A KEEN strategist reviews your current SEO setup and gets back to you with the first improvements we would make.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.