Home / Food & beverage brands
Food & beverage marketing
Stand out on every shelf, menu and feed.
Food and beverage marketing builds demand for consumer brands, beverages and restaurants across retail shelves, menus, delivery apps and social feeds. KEEN combines brand strategy, design, social, paid media, retail media and analytics for emerging and established F&B brands.
Why it's different
The F&B challenge
- Fast-changing consumer tastes and trends.
- Tight margins that leave little room for wasted spend.
- Crowded shelves and competitive retail and delivery platforms.
- Needing one story across packaging, social, online and in-store.
Services
What we do for F&B brands
One team for strategy, media, search, social, web and creative.
Brand strategy & design
Positioning, identity and packaging design concepts that stand out.
Learn more →Social media & creators
Platform-native content and creator partnerships that build cravings.
Learn more →Retail media
Sponsored product and display ads on Amazon, Walmart and grocery networks.
Learn more →Paid media
Search, social, programmatic and CTV campaigns for launches and always-on growth.
Learn more →Restaurant marketing
Local search, maps, menus, offers and delivery-app visibility for restaurants.
Learn more →Analytics
Online-to-offline measurement, including in-store visitation and sales.
Learn more →Experience
Brands our team has worked with
Works well with
All services →Graphic Design & Branding
Logos, brand identity, ad creative, social graphics and print design.
Learn more →Social Media Marketing
Organic and paid social, community management and creator partnerships.
Learn more →PPC & Paid Media
Google, Microsoft, Meta, LinkedIn, programmatic, CTV/OTT, audio, DOOH and retail media.
Learn more →Has KEEN worked with food and beverage brands?
Yes. Our team has worked with restaurant and F&B brands including Darden restaurants, McDonald's, Krispy Kreme, Coca-Cola, Barrell Bourbon and Mash & Grape.
Can you help launch a new food or beverage product?
Yes. We plan launches across brand, packaging design concepts, social, creators, paid media and retail media, with clear goals for trial and repeat purchase.
What is retail media?
Retail media is advertising sold by retailers and marketplaces, such as Amazon, Walmart and grocery chains, that places your products in front of shoppers on their sites and apps, often close to the moment of purchase.
Do you work with restaurants?
Yes. We help restaurants with local SEO, Google Business Profile, social media, paid campaigns and website and menu experience.
Let's talk
Get a free marketing audit
Tell us where you are and where you want to be. A strategist (not a salesperson) reviews your ads, site and tracking and gets back to you with what we would fix first.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.