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Web design & development
Websites built to convert.
Web design and development is the planning, design and building of a website that represents your brand, loads fast on every device, ranks in search and turns visitors into leads or sales. KEEN designs and builds custom sites and online stores on WordPress, Shopify, Squarespace, Wix or custom code, then supports them after launch.
The problem
What a high-performing site needs
We design for people first and for search engines and AI assistants right alongside them.
- Mobile-first design that loads in a couple of seconds on a phone.
- Clear messages and calls to action on every page, written for your buyers.
- SEO and structured data built in from day one, not bolted on later.
- Tracking on every form, call and purchase so you know what the site earns.
What's included
What we build
Every engagement is scoped to your goals. These are the building blocks.
Custom website design
Original designs that reflect your brand, built around your goals and customers.
Front-end development
Responsive, accessible, fast front ends with clean code and Core Web Vitals in mind.
Back-end & CMS
Easy-to-manage content systems so your team can update pages without a developer.
E-commerce
Shopify and WooCommerce stores with product, checkout and payment setup.
SEO-ready build
Site structure, redirects, metadata and schema handled during the build.
Support & training
Post-launch monitoring, improvements, hands-on training and documentation.
Our process
How KEEN delivers website
Discover
Goals, audiences, content and technical requirements.
Design
Sitemap, wireframes and visual design, reviewed with you.
Build
Development, content, SEO, tracking and quality testing on every device.
Launch & grow
Redirects, launch, monitoring, training and ongoing improvements.
Platforms
Platforms
What you get
Deliverables
- A sitemap and conversion plan
- Custom design for desktop and mobile
- A fast, SEO-ready site with tracking
- Redirects that protect your rankings
- Training and post-launch support
Plus regular updates, collaborative meetings, transparent reporting and a dedicated point of contact.
Works well with
All services →SEO & AI Search
Technical, local and content SEO, built to rank in Google and be cited by AI answers.
Learn more →Graphic Design & Branding
Logos, brand identity, ad creative, social graphics and print design.
Learn more →Analytics & Tracking
GA4, Adobe Analytics, tag management and dashboards that tie spend to revenue.
Learn more →How long does it take to build a website?
It depends on the number of pages, content readiness and integrations. A focused business site is usually a matter of weeks, larger sites and stores take longer, and we give you a dated timeline after discovery.
Which platform should I use: WordPress, Shopify or something else?
Shopify is usually best for online stores; WordPress for content-heavy sites that need flexibility; Squarespace or Wix for simple sites managed in-house. We recommend the platform that fits your goals, budget and team.
Will a redesign hurt my SEO?
It can if URLs change without redirects or content is lost. We map every old URL, keep or improve the content and set up redirects so rankings are protected.
Do you offer website maintenance?
Yes. We offer monitoring, updates, performance improvements and new features after launch.
Let's talk
Get a free website audit
Send us your website and goals. A KEEN strategist reviews your current website setup and gets back to you with the first improvements we would make.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.