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Market research
Know the market before you spend.
Marketing research is the work of finding out who your customers are, what they want, who else is competing for them and how they decide. KEEN runs custom qualitative and quantitative research and turns the findings into clear recommendations for your marketing.
The problem
What research answers
Good research saves more budget than it costs, because it stops you from scaling the wrong idea.
- Which customer segments are worth the most, and which are expensive to win?
- What competitors say, where they advertise and how much share of voice they hold.
- Which messages, offers and price points move people to act.
- Which markets, cities or product lines to expand into next.
What's included
Research we run
Every engagement is scoped to your goals. These are the building blocks.
Competitive analysis
Search, social and paid media share of voice, messaging, offers, reviews and website experience.
Consumer behavior insights
How your buyers research, compare and buy, online and in store.
Survey design & analysis
Survey methodology built to avoid bias, fielded to customers or panels, analyzed with clear charts.
Qualitative interviews
Customer and prospect interviews that uncover motivations and objections numbers can't show.
Quantitative analysis
Market sizing, segmentation and statistical analysis of your own and third-party data.
Trend identification
Category, search and social trends that point to emerging demand before competitors see it.
Our process
How KEEN delivers research
Define
Agree on the business decision the research must inform and the questions to answer.
Design
Choose methods, samples and sources; write surveys and interview guides.
Collect & analyze
Field the work, clean the data and analyze it, qualitative and quantitative.
Recommend
A findings report with clear, prioritized actions for your marketing plan.
Methods & sources
Methods & sources
What you get
Deliverables
- A findings report written for decision makers
- Segment and persona profiles
- Competitive landscape and share-of-voice view
- Raw data and charts you own
- A presentation to your leadership team
Plus regular updates, collaborative meetings, transparent reporting and a dedicated point of contact.
Works well with
All services →Marketing Strategy
Goals, audiences, channel mix and KPIs, written down as a plan your team can run.
Learn more →Analytics & Tracking
GA4, Adobe Analytics, tag management and dashboards that tie spend to revenue.
Learn more →Content Marketing
Research-led articles, guides, email and social content on a steady calendar.
Learn more →What is the difference between qualitative and quantitative research?
Qualitative research (interviews, open-ended questions) explains why people behave a certain way. Quantitative research (surveys, analytics, market data) measures how many people do so. Strong studies use both.
How much does market research cost?
It depends on the method and sample size. A desk-based competitive analysis costs far less than a custom national survey. We scope every project to the decision it supports and quote before work starts.
Can you research our competitors' advertising?
Yes. We use public ad libraries, search and social tools and website analysis to show where competitors advertise, what they say and how visible they are.
How do you use research in campaigns?
Findings feed directly into personas, messaging, keyword and audience targeting, offers and channel budgets, so the campaigns we run reflect what the research found.
Let's talk
Get a free research audit
Send us your website and goals. A KEEN strategist reviews your current research setup and gets back to you with the first improvements we would make.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.