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PPC & paid media
Ad spend that pays you back.
Pay-per-click (PPC) and paid media management is the planning, buying and daily optimization of ads on search engines, social platforms and programmatic networks. KEEN runs paid search, paid social, programmatic, connected TV, streaming audio, digital out-of-home and retail media, all measured against cost per lead, return on ad spend and revenue.
The problem
Where paid media budgets leak
We fix the foundations first, conversion tracking, account structure and negative keywords, then scale what works.
- Broad match and automated campaigns spending on searches that will never convert.
- Bidding algorithms optimizing to the wrong conversion, or to none at all.
- Creative that never gets refreshed, so costs rise as audiences tune out.
- Every channel reported separately, so nobody sees the true cost of a customer.
What's included
Channels we manage
Every engagement is scoped to your goals. These are the building blocks.
Paid search
Google Ads and Microsoft Advertising: Search, Performance Max, Shopping, Demand Gen and YouTube.
Paid social
Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, Reddit, Snapchat and X.
Programmatic
Automated buying across display, native, online video and audience data through leading DSPs.
CTV/OTT & streaming audio
Connected TV, over-the-top streaming and audio ads with household and geographic targeting.
Digital out-of-home
Digital billboards and place-based screens bought programmatically and measured.
Retail media
Sponsored products and display on marketplaces and retailer networks such as Amazon and Walmart.
Our process
How KEEN delivers paid media
Research
Market, competitor and customer behavior research to size demand and costs.
Select channels
The mix of search, social, programmatic and retail media that fits your goals and budget.
Launch
Account structure, audiences, creative and verified conversion tracking.
Optimize
Bids, budgets, queries, audiences and creative tuned every week, reported every month.
Platforms
Platforms
What you get
Deliverables
- An account audit before we touch anything
- A channel and budget plan with forecasts
- Campaign builds with tracking verified
- Weekly optimization and creative testing
- Monthly reports on leads, sales, CPA and ROAS
Plus regular updates, collaborative meetings, transparent reporting and a dedicated point of contact.
Works well with
All services →Analytics & Tracking
GA4, Adobe Analytics, tag management and dashboards that tie spend to revenue.
Learn more →Graphic Design & Branding
Logos, brand identity, ad creative, social graphics and print design.
Learn more →Social Media Marketing
Organic and paid social, community management and creator partnerships.
Learn more →What is PPC advertising?
PPC, or pay-per-click, is online advertising where you pay when someone clicks your ad. Google Ads and Microsoft Advertising search campaigns are the most common examples; many social and display ads can also be bought per click.
What is programmatic advertising?
Programmatic advertising is the automated buying of digital ad space, such as display, video, connected TV, audio and digital billboards, using software that bids for each impression in real time based on audience data.
What is CTV/OTT advertising?
CTV (connected TV) and OTT (over-the-top) advertising places video ads in streaming content watched on smart TVs and streaming devices. It combines TV-style reach with digital targeting and measurement.
How much should I spend on Google Ads?
Enough to get meaningful data in your market, usually enough for a few hundred clicks a month on your core keywords. We forecast spend, clicks and leads from real keyword data before you commit.
Do you require long-term contracts?
We'll walk you through engagement terms on the first call. Our goal is to keep clients because the results are worth it.
Let's talk
Get a free paid media audit
Send us your website and goals. A KEEN strategist reviews your current paid media setup and gets back to you with the first improvements we would make.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.