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Social media
Social that builds demand.
Social media marketing is the use of organic posts, community management, creator partnerships and paid ads on social platforms to build awareness, engagement and sales. KEEN plans and runs social for brands on Facebook, Instagram, LinkedIn, TikTok, YouTube, X and Snapchat, with every campaign tied to business goals.
The problem
What separates social that works
We treat social as a business channel with goals, not a posting schedule.
- Platform-native content, not the same graphic posted everywhere.
- Timing: joining conversations and trends while they are still rising.
- Paid support behind the organic posts that prove they resonate.
- A clear job for each platform: awareness, consideration, leads or loyalty.
What's included
What we handle
Every engagement is scoped to your goals. These are the building blocks.
Social strategy
Goals, audiences, platforms, content pillars and KPIs built around your business.
Content creation
Platform-specific posts, carousels, stories and graphics produced on a calendar.
Community management
Replies, comments and messages handled in your brand voice, with escalation rules.
Influencer & creator partnerships
Finding, vetting and managing creators whose audiences match your customers.
Paid social campaigns
Targeted ads on Meta, LinkedIn, TikTok and more, optimized for leads and sales.
Trend monitoring & training
Spotting trends early, and coaching your team on best practices for each platform.
Our process
How KEEN delivers social media
Learn
Your brand, industry, audience and current social performance.
Plan
A roadmap of platforms, content pillars, calendar and paid support.
Create & run
Content, community, creators and ads, managed day to day.
Adapt
Monthly reporting and adjustments as platforms and trends shift.
Platforms
Platforms
What you get
Deliverables
- A social strategy and content calendar
- Ready-to-publish content each month
- Daily community management
- Paid social campaigns with conversion tracking
- Monthly performance reports
Plus regular updates, collaborative meetings, transparent reporting and a dedicated point of contact.
Works well with
All services →Content Marketing
Research-led articles, guides, email and social content on a steady calendar.
Learn more →Graphic Design & Branding
Logos, brand identity, ad creative, social graphics and print design.
Learn more →PPC & Paid Media
Google, Microsoft, Meta, LinkedIn, programmatic, CTV/OTT, audio, DOOH and retail media.
Learn more →What does a social media marketing agency do?
A social media marketing agency plans strategy, creates content, manages communities, runs paid social ads, partners with creators and reports on results across social platforms.
Which social platforms should my business be on?
The ones your customers use and that fit your goals. B2B brands usually prioritize LinkedIn; consumer brands often focus on Instagram, Facebook and TikTok. We recommend a mix in your strategy rather than being everywhere.
Is organic social still worth it?
Yes, as long as it is paired with paid support and a clear goal. Organic content builds trust and tests ideas; paid social scales the posts that prove they work.
Do you work with influencers?
Yes. We find creators whose audiences match your customers, negotiate partnerships, manage briefs and disclosures, and measure results.
Let's talk
Get a free social media audit
Send us your website and goals. A KEEN strategist reviews your current social media setup and gets back to you with the first improvements we would make.
- No contracts to start a conversation
- A real review of your accounts, not a template
- Clear next steps, whether or not you hire us
Prefer the phone? Call (865) 210-6823, Monday to Friday, 9 AM to 5 PM Central.